How Polarn O. Pyret built a creator campaign that delivered

Great campaigns don’t happen by chance. They’re built with intention, the right creators, and a structure that supports great work.

When Polarn O. Pyret launched their Cosy Bedtimes campaign, the goal was clear:

to create authentic, high-quality content showing children relaxing, reading, and playing in their pyjamas — calm moments that parents recognize instantly.

Rather than casting wide and hoping for the best, PO.P chose a structured approach.

A clear brief. The right creators.

The campaign was launched through BOOSTIFIED—Pay and opened to creators in Sweden and Finland.

The response was immediate.

More than 150 creators applied, all responding to the same clear brief and expectations. From there, 7 creators were selected — 5 based in Sweden and 2 in Finland.

Among them were:

• Caroline Ählman

• Mariella Esborn

• Viivi Valokainen

Creators who understood the assignment — and delivered content that felt natural, warm, and on-brand.

Content that matched the vision

The final result was a collection of still images and video showing children in real, everyday moments. No forced poses. No overproduction. Just clear, high-quality content that aligned perfectly with Polarn O. Pyret’s communication. Exactly what the brand was looking for.

Why it worked

• This campaign worked because:

• The brief was clear

• The creators were professional

• The platform supported the process from start to finish

BOOSTIFIED—Pay gave PO.P access to the right talent and the structure to collaborate efficiently.

This is how modern creator campaigns are built.
Less guesswork. More results.