Unlocking the secrets to building a successful campaign: expert tips and strategies
Are you looking to create successful campaigns but unsure where to start?
Our Customer Success team has compiled our best tips and tricks for finding the right creatives and increasing engagement on your campaigns.
Identify your goals and expectations
before creating a campaign, it's essential to identify your goals and expectations. Do you want to focus on content, engagement, or dissemination? Emphasize your focus on campaign descriptions and instructions to increase the likelihood of achieving your desired results.
Boost engagement
If you want high engagement, encourage creators to engage their followers with questions, competitions, and other methods. Choose profiles with specific high engagement and followers who match your brand to increase the chance of engagement through likes and comments.
Create great content
If content is your focus, work with clear guidelines and inspirational images in your campaign. Specify your expectations, such as requiring bright, crisp images in a particular setting, to help creatives match your vision.
Remember your target audience some products and target groups are generally more difficult to engage than others. Keep this in mind and consider dividing your focus for successful campaigns.
Develop a long-term Plan
Setting up a long-term plan is crucial for success. Use the community for brands feature to tailor lists to your needs, such as "Good engagement," "Good image quality," and "Not good." After each campaign, add profiles to different lists and filter and sort applications for the next campaign to build a strong community that matches your brand and streamline your work.
How to simply create a campaign, step by step.
Step 1: Choose your product/service
Select the product or service that you want to promote - whether it's a new launch, a seasonal item, or an old favorite.
Step 2: Create your campaign
Create your campaign in Boostified Pay, and specify how many products you're willing to give. Choose how you would like the content creator to pay for the product, is it with an Instagram post, a TikTok, a review, or UGC?
Step 3: Publish your campaign
Your campaign is ready to go! Publish it on Boostified Marketplace and reach a large audience of active users who are interested in participating. Your campaign will also be featured on your own Collaboration Page that you can share with your network to manage collaborations.
Step 4: Choose your participants
Select who you want to send the product to, and access all the information you need to either send the product directly to the participant's home or give them a digital voucher code to order from your online shop.
Step 5: Campaign goes live
Your chosen content creator/influencers will now publish their content. Through Boostified Pay, you get full rights to use the content for your own social channels and newsletters. To increase conversions and sales, you can also ask participants to share a campaign code with their followers.
Step 6: Access your completed campaign
Once the campaign is over all data and content are saved in your Boostified Pay account for easy access.
By managing all of your collaborations directly in your Boostified account, you can eliminate DMs and emails, and build a strong community around your brand. Chat with your entire community, receive and collect all collaboration requests in one place, and turn your followers and customers into ambassadors for your brand.
Last but not least - we will help you brainstorm ideas to find your concept for success! Don't hesitate to make an appointment with us so we can help you achieve your goals.
