Podcast Episode: Communication and Brand Building at H&M

Click HERE to listen on Spotify, or HERE on YouTube!

In today’s fast-moving fashion industry, where change is constant and expectations for transparency are higher than ever, how does a global brand maintain trust and build meaningful relationships with its customers? In an episode of our podcast, produced by Boostified Pay & Creative Peoples, we sit down with Anna Wittbjer, Communications Manager Nordics at H&M, to explore this important topic.

The discussion sheds light on the power of strategic storytelling and how H&M works to connect with audiences across the Nordics. We also highlight the balance between traditional and digital communication and how it helps create a consistent and credible brand identity.

Finally, we explore how H&M navigates both opportunities and challenges in a rapidly evolving landscape, where authenticity and transparency are no longer optional but expected.

This episode offers valuable insights into modern brand communication, strategic thinking, and long-term customer relationship building!